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Keyword Research For Beginners: A Complete Step-by-Step Guide [2025]

Keyword Research For Beginners: A Complete Step-by-Step Guide [2025]

Keyword research ek crucial skill hai jo ki digital marketing aur seo mein. Agar aap digital  marketing aur seo me fresher hai aur apni website aur blog ki ranking ko Search engine me upar lana chahte hain. Toh aapko is zaroori keyword research skill ko sikhna bahut jaroori hai.

Aaj ki is complete guide me mai aapko keyword research ki basic saari process ko batayenge. Aur itna hi nahi hum aapko is beginners kuchh free aur paid keywords research tool ke baare me bhi bataunga jo aapke seo me keywords research ke liye bahut kaam aayega.

Hum aapko batayenge ki ek sahi keywords research kaise kiya jata hai. Jab aap ek sahi keywords ko choose karte hai to,aap apne content strategy ko enhance ka saktein ho aur blog aur websites par organic traffic la sakte hain. Aaj guide beginners ke liye hai jo seo me apne career ko banana chahte hai aur online grow karna chahte hain.

Keyword Research For Beginners:A Complete Step by Step Guide
Keyword Research For Beginners:A Complete Step by Step Guide

Keyword Research Kya Hai?

Keywords research ka matlab un phrases aur terms se hai jo people , search engines jaise google, bing, yahoo par search karte hain.Jab humko ye pata chal jata hai ki humari audience ko kis type ka information chahiye, aap apne content ko us target keyword ke according optimize karte.Isse aapki website par zyada traffic aati hai jisse aapki content ki ranking search engines me improve hoti hai.

Best keyword research se aapko ye benefits milte hain:

  • Increase organic traffic.
  • Apne content ko search intent ke according align karna.
  • SEO performance aur websites ranking ko improve karna.
  • Apni services aur products ko un logo tak pahuchna jo unhe search karte hain.

Biggines ke liye, ye sabhi basic cheezon ko sikhna bahut jaruri hai aur dheere dheere experience ke sath advance strategies ko bhi sikhein.

 

Step 1: Apni Niche Ko Aur Apne target audience ko samajhna

Keywords research start karne se pahle aapko apni niche and target audiences ko samajhna bahut jaruri hai,jaise aapko in question ko apne aap se puchhna hoga: 

  • Aapki blog aur website kis topic par focused hai.
  • Aapki niche ki target audience kya hai.
  • Aapki audience ko kis chiz ki main problem hai.

Agar aap apne audience ko samajhte hai toh, Aap easily audience se relevant  keywords ko identify kar sakte hain.Ab aap maan lijiye ki apaka blog food se related hai, to aapko burger recipe, maggi recipe jaise content aur challenges ki talash karni hogi.Ja aap apni audience ko soch kar keyword research karenge toh aap unke hisab se content ko plan kar payenge.

Step 2:Seed Keywords Choose karein

Seed keywords aise basics terms hotel hai jo aapki websites and blog ke topic ke bare me batati hai.Jaise aapka blog food ke baare me hai toh ye keywords ho sakte hain: Healthy Recipe, Easy Cooking, Cooking tips, Food Hacks, Quick Meals.

Jab aapke paas seed keywords ho,tab aap ise expand kar sakte hai aur isme long tail keywords ko generate kar sakte hai,bigines ke liye long tail keywords bahut achha hota hai.Iske baad aap seed keywords me deep research kar sakte hain.

 

Keyword Research For Beginners: A Complete Step-by-Step Guide [2025]
Keyword Research For Beginners: A Complete Step-by-Step Guide [2025]

Step 3: Keywords Research Tools Ka Use kar Sakte Hain

Keywords research tool ka use karke aap aur bhi specified keyword ka research kar sakte hain.Ye saare tools aapko search volume,competition aur keyword difficulty jaise matrics ko bhi provide karta.Jisse aap ek strong keywords find kar paate hai aur asani se metrics ke according apna decision le sakte hain.

Free Keyword Research Tool:

 

1.Google Keywords Planner: Google keywords planner ek free tool hai jo google ads ke sath available hota hai,jisme ye keyword idea,search volume aur competition ke baare me bhi batayega.Isko use karne ke liye.

  • Google ads par apna ek account banaye.
  • Google keyword planner tool par jaayein.
  • Apne keyword ko input karein aur suggestion ko dekhein.

 Keyword Planner Use Link-https://ads.google.com/intl/en_in/home/tools/keyword-planner/

2.Ubersuggest:Ubersuggest bhi ek Neil Patel ka seo tool hai aur ye free tool hai.Ye aapko keyword suggestion ,seo difficulty aur competition ke baare me report deta hai.Isse aapko clear picture milta hai ki kauna sa keyword use karna chahiye.Ise use kaise karein.

  • Ubersuggest neil patel ke website par jaayein.
  • Apna seed keyword daalein.
  • Suggestion ko sekhein.

Ubersuggest Use Link-https://neilpatel.com/ubersuggest/

3.Answer The Public: Answer the public ye bhi ek free tool hai jisme aapko related question aur use related long tail keyword generate karta hai Ye tool intent ko samajhne me madad karta hai.Iska use karne ke liye.

  • Apna seed keyword ko put karein.
  • Apne result ko map me related long tail keyword me dekhein.

Answer The Public Use Link-https://answerthepublic.com/

Paid Keyword Research Tool:

1.SEMrush:SEMrush ek paid tool hai joo keyword research competitor analysis, Backlink analysis aur seo performance ke liye use hota hai.Isme aap keyword research, competitor analysis aur SEO-keyword difficulty ko dekh sakte hai.Is ko use karne ke liye.

  • Semrush me sign karein.
  • Apne seed keywords ko dalein.
  • Keyword ideas aur competitor analysis and keyword difficulty dekhein.

Semrush Use Link-https://www.semrush.com/

 

2.Ahrefs:Ahrefs bhi ek powerful keyword research paid tool hai.Jo ki keyword research , backlink analysis aur competitor performance ko track karne ke liye hai.Iska Use karne ke liye.

  • Ahrefs website par account banaye.
  • Keyword explorer me keywords ko put karein.
  • Keyword ko analyze karke apne niche ke best keyword ko choose karein.

Ahrefs Use Link-https://ahrefs.com/blog/keyword-research/

 

3.Moz Keyword Explorer:Moz explorer bhi ek advance keyword research  paid tool hai.Aur ye research aur competitor analysis me madad karta hai.Use karne ke liye.

  • Moz par account banayein.
  • Seed Keyword ko enter kare aur suggestion ko dekhein.

Moz Explore Use Link-https://moz.com/help/keyword-explorer/keyword-suggestions

 

Step 4: Search Intent Ko Samjhana 

Search intent bhi ek bada factor hai keyword research me jab tak hume nahi pata hoga user ka search intent kya hai tab tak ham ek achha keyword research nahi kar payenge.Generally 4 types ke keyword intent hote hain:

1.Informational Intent:User ko bhi topic par information chahiye (Jaise “How to make pasta”)

2.Navigational Intent:Use kisi specific website aur blog ko dhund raha hai(Jaise”Youtube login)

3.Transactional Intent:Kisi product ko user purchase karna chahta hai (Jaise “buy LED TV)

4.Commercial Investigation:User product aur sevice ka comparison kar raha hai (Jaise”Best Running Shoes”)

Search intent se aap aasani se samajh sakte hain ki aapko kis type ka content banana chahiye.Agar aap commercial investigation content bana rahe hain,toh aapko vaise keyword ka research karna chahiye.

 

Step 5: Keywords Matrics appraise karein

Aapne jab keyword ideas le liya tab aapko,evaluate karna bahut hi jaruri hai.kuchh matrics jo aapko keyword ki dekhni chahiye.

1.Search Volume:search volume aapko batata hai ki aapke keyword ko kitne baar search kiya jaata ha.

2.Keyword Difficulty:isse pata chalta hai ki use keyword par competition kitna hai.agar high hai to isme rank karne me thodi mushkil hogi.

3.CPC(Cost Per Click): ye matrics advertiser ke liye hai jab wo ad run karta hai us keyword par.Us keyword par kitna cost show kar raha hai.

4.CTR(Click Through Rate):CTR aapke content me kitne log click kar rahe hain unka percentage batata hai.

In chizon ko analyze kar sakte hai ki aapke liye konsa keyword aapke liye best hai.

 

Step 6:Apne Keywords ke According Content Ko Plan Karein.

Aapne jab apne targeted keyword choose kar liya hai,tab aapke us keyword ke around content ko banana zaroori hai.Aapke liye kuch tips.

  • Apne target focused keyword ko title aur heding me jarur daalein.
  • Keyword se related synonyms ko apne content me use kare taaki aapki seo friendly ban sake.

Apne content ko aisa likhein aapka content user ke search intent ko samajhe aur use sahi valuable content prapt ho.

Conclusion

Keyword research Seo, digital marketing ke bahut hi zaroori hai.aap is puri guide ka follow aur mere dwara bataye gaye kuch free aur paid tool ka use karke effective keyword research kar sakte hain.Apne content ko is content ke according optime karke apni blog or website me ranking ko improve kar sakte hai.Keyword research ek lagatar chalne wala process hai.Aap pehle se hi keyword ke list ko bana le aur use lagataar trend ke sath update karte rahe.

Agar aap loi bhi question digital marketing se related puchhna chahte ya koi advise dena chahtr to contact form bhar ke puchh sakte hain.

Read More:https://digitalprabhat.com/top-7-digital-marketing-tools-jo-2025-me-aapke-productivity-ko-boost-karenge/

 

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